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Parents’ Night

The two-hour jumpstart for college admissions 

Parent groups and high schools have found Kennedy Consulting's Parents’ Night to be a great way to jumpstart a school’s college counseling program.  Families, faculty, and administrators come together for an in-depth presentation on college and admissions, richly illustrated with real life examples, after which Mike Kennedy answers the groups most pressing questions. 

The Presentation Covers

  • How the admissions process works –– and how to make it work for you

  • How the “business” of college admissions effects what colleges want and what families must do

  • What matters at top state schools, how private school admission differs

  • How financial aid works and how to negotiate better deals

  • Where the scholarships are and how to qualify

  • The role of standardized test, grades, and course selection

  • How AP loopholes can work for or against you

  • Generating successful essays and compelling recommendations

  • Activities and experiences that colleges do and don't value

  • How to make the different types of admission work for you (Early action, early decision, rolling, etc.)

  • How the choice of a major can impact admission

  • How the wait list works and how to get off it

  • The value of alumni ties

  • How race and gender can help or hurt– and what to do about it

  • The pitfalls of recruitment mailings and summer sessions

  • Finding the right fit for your situation

  • Dangers of the rumor mill, alumni interviews, and college guides

  • Common myths and misconceptions about the process

  • How students and high schools can support each other during the process

I learned more from Mike Kennedy in an hour than I have from anyone else in that amount of time.

Parents’ Night Participant

Participants leave the presentation energized and informed. With 2000 colleges out there, families have more options than they realize. Mike not only discusses the strategies that matter at well-known schools, but alerts families that there are hidden gems worth exploring. This presentation empowers families and helps take the anxiety out of the process.


Parents’ Nights are an extremely cost-effective option that can be made even more accessible when schools participate in joint presentations. Kennedy Consulting Group is happy to work with groups of independent schools, public school districts, or PTAs and Parent Foundations to organize multi-school Parents’ Nights.

Please contact us for more information.

Our family has engaged the Kennedy Consulting Group on multiple occasions with great success and we recommend him highly. Mike has been very helpful in educating families on the”business” of higher education and the related drivers of admissions decisions. Also, providing guidance for maximizing the educational, experiential, and financial aspects of those decisions as they may affect a family.
— Jim Fernandez, Tampa, Florida